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Cialis-chipping away with market share
Introduction
Men older than 65 years of age have sought respite
from erectile dysfunction (ED) in one way or the other
in the past. However ever since launch of ED prescription
drugs like Cialis, Viagra, and Levitra sex life for
ED patients have been made easier and hassle-free. This
has also benefited mankind in two-fold: one, the intervention
of Cialis and others brought back the lost confidence
in men suffering from impotency and two, today men all
over the world have become much more hopeful and open-minded
towards the age-old problem of male impotency or erectile
dysfunction, as we know it.
How is Cialis useful in treating ED?
There are only three oral drugs approved by the FDA
to treat erectile dysfunction: Cialis, Levitra, and
Viagra. All work by increasing the flow of blood into
the penis so that when a man is sexually stimulated,
he can get an erection.
Cialis, Levitra, and Viagra work by a similar mechanism
to cause erections. There are subtle differences in
how long the drug works and how quickly it works. Levitra
works a little longer than Viagra. They both take effect
in about 30 minutes. With Levitra, the effects last
for about 5 hours. With Viagra, the effects last approximately
4 hours.
Cialis works a bit faster (within about 15 minutes),
and the effects last much longer -- up to 36 hours in
some cases.
Cialis-the leader in treating ED orally
According to market research firm ImpactRx? (which
tracks the habits of a panel of high prescribing physicians
and may reflect emerging trends in doctors? offices
today)4, U.S. urologists initiated treatment with Cialis
in April at a rate of more than two-to-one over each
of the other oral ED treatments. In fact, Cialis represented
56 percent of new treatment initiations by urologists
in April, compared to 21 percent for Levitra (vardenafil
HCl)5 and 23 percent for Viagra.6
Based on data from IMS, another source of market information,
in April, Cialis represented 30 percent of new ED treatment
prescriptions written by urologists, compared to 16
percent for Levitra and 54 percent for Viagra.
Cialis gives Viagra a run for money
The percentages of new prescriptions written by all
doctors for oral ED treatments in April broke out as
follows: Cialis, 19 percent; Levitra, 14 percent; and
Viagra, 67%."
The early success of Cialis in the U.S. is similar to
the trend we saw when it first became available in other
countries. Cialis has claimed market shares of 19 percent
to 39 percent across Europe, and even higher in some
other markets," said Leonard Blum, vice president
of marketing, ICOS Corporation. In the first quarter
of 2004, Cialis achieved $108 million in global sales.
More than two million men around the world have been
treated with Cialis since its first introduction globally
last year.
Conclusion
While reading about the Cialis market or while browsing
through the net, you might come across hordes of discount
Cialis online stores, each
claiming to be cheaper and better than the other. What
you must bear in mind is the fact that Cialis is a prescription
drug and hence do not indulge in self administration
without the consent of an expert doctor.
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