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Cialis does better than expected
Cialis sales have been on the rise and since its launch it
has done extremely well in the markets of Europe, especially
France. Cialis sale has been more than expected this
year. Cialis sales touched a record sale of $955 million
to $965 million worldwide for 2006. This is much higher
to the estimated sales of $920 million to $950 million.
This unexpected sales figure only translates into expected
profits for ICOS of $21 million for the year surpassing
the company’s previous estimate of $6 million
to $15 million. ICOS
expects a much better year ahead and expects to earn
a $52 million to $63 million in profits the next year.
Worldwide sales of Cialis next year are expected to
reach between $1.1 billion and $1.15 billion. Following
the company's announcement, ICOS stock rose 68 cents
to close at $33.25 a share on its heaviest trading volume
in two months.
ICOS also confirmed it has made progress in extending
the possible commercial reach of Cialis. It has submitted
a new drug application to the Food and Drug Administration
for a lower-dose, once-a-day formulation of Cialis for
impotence, which could enable a man to always be ready
for intercourse. The drug is also being tested in patients
with enlarged prostates, and in pulmonary arterial hypertension.
Lilly ICOS is a 50/50 joint venture
between Eli Lilly and Company and the ICOS Corporation
founded to develop and market Cialis, a PDE 5 inhibitor
used for the treated of Erectile Dysfunction.
It was not easy for the Lilly ICOS marketing team.
They knew they had tough job on hand. They had to take
on the most well known pharmaceutical brand in the world,
Viagra, along with the marketing powerhouse of Pfizer.
Viagra had established itself in the market. The other
name for erectile dysfunction was Viagra.
Despite the great success of Viagra there was still
some dissatisfaction with the product. Research said
that the duration of effect of Cialis could be the differentiator
or the unique selling proposition for Cialis. Cialis
was well accepted by the consumers and became an instant
hit due to its 36 hrs effective duration. It even earned
the name Le Weekender as it was effective up to 36 hours
compared to Viagra 4 Hrs. The duration of effect of
Cialis offered greater
freedom to choose the moment at which a man and his
partner had sexual intercourse. Fuelled with that insight
the team set about developing a very different brand,
one that personified relaxation and revitalization.
The company also took bold marketing gimmicks by offering
the Cialis Promise
program, an initiative which gives US consumers the
chance to try the brand and
pay a sample of another brand if they preferred it.
According to the company, 92% of consumers chose Cialis.
Cialis is well tolerated and the most commonly reported
side effects with Cialis are headache, upset stomach,
nasal congestion, backache, muscle ache, dizziness and
flushing. The adverse events reported with Cialis were
transient and generally mild or moderate. As with other
PDE5 inhibitors, the use of Cialis is contraindicated
in patients who are taking nitrates or for those who
have cardiac disease and for whom sexual activity is
not advisable. The use of a specific type of alpha blocker,
alpha (1) blockers like doxazosin, is not recommended
due to the possibility of lowering blood pressure to
unsafe levels in some men.
It is extremely easy to buy Cialis online or from a
Cialis pharmacy online, Cialis should not be used without
doctors’ prescription. Cialis is a prescription
drug and a thorough checkup is required before you can
take Cialis. A number of cheap Cialis pharmacies can
provide discount Cialis online costing much less than
the Cialis available in pharmacies; Cialis is a prescription
drug and should not be taken without doctor’s
prescription. These drugs have serious side effects
and should be taken only after a one to one interaction
with the doctor.
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