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Record Numbers of Executive Pharmaceutical Marketing
Managers & Branded Companies to Attend Summit
Meeting in Philadelphia on February 25-26
February 02, 2004
PHILADELPHIA, Feb. 2 /PRNewswire/ -- Executive
marketing managers from the world's branded
pharmaceutical companies are now registered
in record numbers to convene in Philadelphia,
PA on February 25-26 to attend the "2nd
Pharmaceutical Marketing Global Summit".
Driving the intense interest are the cutting-edge
information sessions on the new ways to improve
marketing efforts that are featured throughout
the conference.
The series, now in its second year, covers
the pharmaceutical marketing space comprehensively
from professional to consumer, as well as global
and managed markets. The pharmaceutical industry
overall showed a significant improvement in
revenues in the third and fourth quarters of
2003. Executive managers have realized that
in the current environment of fewer new drug
introductions and even fewer blockbusters, stronger
growth and profitability can be achieved through
the more effective marketing efforts of existing
drugs. This is one of the foci of the 2004 Summit.
New ways to better reach the physician and
consumer are being introduced and will be featured
at the meeting. One such important "introduction"
is the "2.0" version of the Web. The
evolution of the Internet from a source of consumer
and physician information, to an integrated
marketing tool capable of driving sales, enhancing
compliance, and generating new leads, -- the
current state-of-the-art -- will be discussed
and debated by a variety of pharmaceutical leaders
and service providers.
Panels on Direct Marketing, Marketing Research,
Competitive Intelligence, Relationship Marketing,
and the Changing Role of Advertising Agencies,
will round out the audience interactive sessions,
while successful global campaigns, like that
of Cialis,
will be presented as a case study.
Other speakers include the February 25 morning
keynotes from Pfizer, Lilly, and Bayer on Medicare
Reform, Pharmaceutical Sales and the Marketing
Mix, and E-Marketing Advances. Other keynotes
include Seth Godin, Best Selling Author, on
the use of "Permission Marketing",
and Mark Stevens, Current Business Week Best
Seller on "The Art and Science of Business
Building". The industry is complemented
by the important addition of speakers from outside
the industry to provide perspective and new
ideas.
The day's sessions are followed by an invitational
dinner for executive pharmaceutical management
to provide top executives a forum to meet their
industry counterparts in a relaxed atmosphere
to discuss common challenges.
The meeting is studded with many dedicated
networking and exhibition breaks, receptions,
and a Casino Night and dinner on February 25
to further integrate the audience.
To request the agenda contact Mark Alexay at
malexay@srinstitute.com or 212.967.0095, extension
251. Please include contact information and
the agenda may be provided in PDF. The preliminary
list of registered companies, sponsors and exhibitors
is available on request.
To become a sponsor or exhibitor, contact Mark
Alexay at malexay@srinstitute.com or 212.967.0095,
extension 251. The attendee and exhibitor list
is available on request. Booth space and two
passes comprises the basic exhibition package
and conference sponsorship provides both optional
exhibition space and other services, including
additional passes and speaking opportunities,
for much greater exposure. 40% of the inaugural
2003 meeting audience was comprised of pharmaceutical
and biotechnology executive marketing managers;
the 2004 meeting provides the same ratio and
greater numbers.
Source: Strategic Research Institute
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