Discrepancies Popping Up Over Web Site of Cialis
February 03, 2006

A blog war has broken out over Lilly ICOS's Cialis brand. On Wednesday, John Mack, who writes the widely read Pharma Marketing Blog, ripped into what he described as a Lilly ICOS blog for Cialis. The blog "CialisBlog.com" is too far-fetched to be believed and a demonstration of incredible incompetence on the part of its creators.

CialisBlog is an erratically updated site that contains items on ICOS earnings reports, clinical trials, and generally upbeat items on the erectile dysfunction drug. Cialis and Levitra forced Pfizer to rethink its branding and advertising campaigns. It turns out that the Cialis blog is not endorsed by the powers of Lilly ICOS. Lilly repeated that denial Thursday. It is not an official site by Lilly or ICOS, the maker of Cialis.

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