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Cialis to Sponsor pro Golf Tourney
Cialis
will be the title sponsor of one of the tournaments
on the Professional Golfers' Association tour.
The Cialis Western Open will be played in the
Chicago area through 2006, the Western Golf
Association, which organizes the tournament,
announced Friday.
Golf sponsorships are a key part of the marketing
strategy for Cialis, said Paul Clark, the chairman
and chief executive of Bothell-based ICOS Corp.,
one of the partners in the joint venture behind
the erectile dysfunction drug.
"The people who watch and play golf are
an important audience to us -- specifically
men over 40 and their partners," he said.
Sponsoring the tournament "allows us to
connect with thousands of golf fans and position
Cialis in a meaningful and memorable way."
ICOS and its partner, Eli
Lilly & Co., already had signed a four-year
sponsorship with the PGA tour.
Through that sponsorship deal, the PGA tour
and Lilly ICOS are developing a series of short
programs featuring top golf players. The companies
also will be able to advertise on electronic
scoreboards at tour events, and use the PGA
logo in their advertising.
Lilly ICOS last weekend started television
advertising intended to increase awareness of
the brand name. The ads first aired during the
National Football League's conference championship
games. The partners have purchased time for
a Cialis ad during next weekend's Super Bowl.
source:-http://www.heraldnet.com
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