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Go 2 Guy: Another side of
Mike Ditka
January 29, 2004
SEATTLE POST-INTELLIGENCER COLUMNIST
When I think of Mike Ditka, I think of gruff,
macho, virile, tough.
I see a man screaming at players, throwing
tantrums, looking as if he wants to tear you
to pieces.
I see him in a bar, swilling beers, talking
of conquests -- on and off the field.
I don't see a sensitive guy endorsing Levitra
and admitting he suffers from erectile
dysfunction.
But there he was yesterday at Super Bowl festivities
in Houston, announcing Levitra's NFL Play of
the Year (the one with all the laterals that
produced a touchdown for the Saints at Jacksonville).
On his way to Reliant Stadium or wherever he
was going, Ditka called the Go 2 Guy to discuss
his involvement with Levitra and openness about
a formerly taboo topic.
"It's hard to admit but harder when you
don't admit it," Ditka, 64, said. "It
doesn't make any sense to me. Why would you
be willing to live like that?"
According to figures gleaned from Google, an
estimated 30 million American men 40 or older
suffer from E.D., which also stands for "Embarrassing?
Definitely." Or so I'm told, of course.
Yet nine of 10 men who have it won't seek treatment.
"My mind-set is -- I don't care what
people think," Ditka said. "I'm on
the product and it works very well."
Ditka said he used to feel like part of a person
but now feels whole again. In a previous interview,
he said: "I just need help, and that's
what this pill is all about.
"Iron Mike's rusty Mike. What the heck."
What the heck is right. Besides, Ditka presumably
is making all kinds of cash to endorse Levitra,
given that Orioles first baseman Rafael Palmeiro
earned $2 million to endorse Viagra.
Quite a battle is shaping up Sunday. Not the
one between New England and Carolina. Levitra
and Cialis will unveil new commercials during
the Super Bowl, and Viagra might, too.
Paying $2.3 million per 30-second spot, the
pharmaceutical companies that make male-impotence
drugs are competing for Americans' loss of manhood
in a big way.
A former Viagra
user, Ditka would not compare the two drugs,
saying only that he gets "much more satisfaction
from Levitra."
His buddies in Chicago give him a hard time,
but he says: "more than that, they're asking
me for samples."
I pried a little further. In a Go 2 Guy exclusive,
when asked if his wife were pleased with Levitra,
Ditka said: "Absolutely, no question about
it."
Ditka said he doesn't suffer from side
effects, even though some users are known
to experience headaches, flushing and nasal
congestion.
Cialis is the flashy newcomer, boasting that
it takes effect in less time (16 minutes) and
lasts up to 36 hours.
But Cialis has been blasted by WFLF (Women
For Longer Foreplay), and most men I talked
to yesterday said: "36 hours? I'd settle
for 36 minutes."
With all of these improvements, I expect the
next male-impotence drug to act even faster,
last even longer and cuddle for me so I can
go to sleep.
As far as I know, Cialis does not have a sports
spokesman as yet, and Seattle deserves one.
Here are some suggestions:
Kevin Calabro: Will give new meaning to expression:
"Good golly, Miss Molly!"
Edgar Martinez: "Cialis esta caliente!"
Jeff Cirillo, via San Diego: "Cialis helps
me deal with performance anxiety."
Rick Rizzs: When referring to Cialis stats,
he will call them "the really, really happy
totals."
Jamie Moyer: Cialis slogan, combating Viagra
and Levitra -- "It's time for a change-up."
Howard Schultz: Holding a little orange pill
and grinning outside one of his stores, he'll
say: "Starbucks starts your morning, but
Cialis starts mine!"
Rick Neuheisel: From TV commercial featuring
unfairly fired coach on his dock with bikini
babes and Medina mansion in background: "I'm
betting on Cialis, and you should, too!"
source:-http://seattlepi.nwsource.com
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