| Korea Recognizes Impotence
Cure's 36-Hour Effect
January 18, 2005
The “36-hour
effect" of the drug Cialis, used to
treat erectile dysfunction, has been officially
recognized in Korea.
Under a permit by the Korea Food and Drug Administration,
Lilly Korea may begin using "36-hour effect"
rather than "24-hour effect" in prescription
information on its packaging.
When Cialis was launched in 2003, descriptions
differed from country to country, with acknowledgements
ranging from 24 to 36 hours. Following the British
standard, Korea marked the drug's effectiveness
as 24 hours. But the U.K. recently raised that
to 36 hours, prompting Korea to approve a change
in labeling as well. Cialis'
36-hour effectiveness is now recognized in all
40 countries where it is sold.
Also, the maximum dosage for those with heart
trouble was increased from the existing 10mg
to 20mg.
The domestic erectile dysfunction medication
market, once the exclusive domain of Viagra,
is seeing a three-way war since Cialis (Eli
Lilly) and Levitra (Bayer) hit drug stores in
2003.
(Im Ho-jun, imhojun@chosun.com )
source:-http://english.chosun.com
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