Makers of Cialis tone down ads
January 10, 2006

The makers of Cialis, a prescription drug meant for treating erectile dysfunction (ED), are changing the ways of advertising their product. A new campaign for Cialis that begins Wednesday includes changes such as having an actual doctor appear on screen during the television commercials to recite the disclaimer warning about side effects.

Cialis, one of the prominent ED drug is sold by a partnership of Eli Lilly & Co. and Bothell-based the Icos Corp. In altering its advertising approach, Lilly Icos joins Pfizer, the maker of Viagra, the leading brand among prescription treatments for erectile dysfunction. In November, Viagra commercials were refocused to take a more restrained approach that is centered not on the Viagra name but on urging men to discuss their impotence problem with their doctors instead of ignoring it.

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