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Cialis planning daily pill
June 14, 2006

Once-a-day impotence drug may be an attractive option for more sexually active men, doctors say.

Get ready for one-a-day Cialis.

Icos Corp., which together with Eli Lilly markets Cialis, the No. 2 impotence drug, says it plans later this year to ask the Food and Drug Administration for approval of a once-daily version of the medicine. In May, Icos applied to European drug regulators for approval of the once-daily pill.

Icos and Lilly plan to market the once-daily drug to men who take impotence drugs frequently, said Paul N. Clark, Icos' chief executive. Most men who use the drugs take them about four to six times each month. But a daily dose would be aimed at allowing more spontaneity in the user's sex life than the strategic planning required of what Icos calls the "on demand" version.

The once-daily pill works as well at improving sexual function as the maximum dose of Cialis, Icos said. In a study published in March in the journal European Urology, half of men taking Cialis once a day said they were no longer impotent, in contrast to 8 percent who took a placebo.

Icos did not disclose a price for the once-daily pill, but analysts predict it will cost about $3.50 a pill, or $100 a month, compared with $10 to $12 a dose for the current version.

"For patients who are more sexually active, which generally means younger patients, whose sexual activity is more spontaneous, it will be an attractive alternative, provided the cost is not prohibitive," said Dr. Ira D. Sharlip, clinical professor of urology at the University of California-San Francisco and a spokesman for the American Urological Association.

Men must take Cialis and other impotence drugs at least 30 minutes before they plan to have sex, a factor that has discouraged use of the drugs, urologists say.

Some analysts doubt that men will want to take an impotence drug every day. Insurance companies may also be reluctant to pay for a once-daily pill.

Source: http://www.detnews.com/apps/pbcs.dll/article?AID=/20060614/LIFESTYLE03/606140304

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