Lilly Planning for once-daily version of Cialis
June 25, 2007

Cialis is the drug used to cure erectile dysfunction. This drug is showing its success as European officials have approved a once-daily version of impotence pill Cialis.

Eli Lilly and Co, The drug's maker, said that the acceptance of this drug from the European Commission meant Cialis was the first erectile dysfunction medicine that has been cleared for continuous use.

But till now, drugs such as Cialis and Pfizer Inc.'s rival product, Viagra, have been taken as needed. The new low-dose of Cialis has been formulated, and is taken all the time, which eliminates the need to plan sex within a limited timeframe. It is aimed at men who anticipate sexual activity at least twice a week.

Lilly campaign is to start beginning the once-daily version in certain European countries almost in the second half of 2007.

Cialis produced worldwide sales of $266 million in the first quarter of 2007, up 19 percent on a year earlier. The once-daily version will really help Lilly distinguish its medicine from competitors.