Cialis maker to enter Japan general practitioner market
March 16, 2006

U.S. drug maker Eli Lilly and Co., the maker of erectile dysfunction (ED) drug Cialis said on Thursday that it plans to expand its Japanese sales network to include general practitioners from around 2007, when it expects its anti-impotence pill Cialis to go on sale in Japan.

The company plans to enter the general practitioner market -- consisting of about 97,000 institutions -- and hopes to sell its diabetes and depression medicines through its expanded sales network in the future. The company filed for approval to sell Cialis, which competes with Pfizer Inc.'s Viagra and Bayer AG's Levitra overseas, with Japanese drug regulators in 2005, and hopes to get the product on the market next year.

To read more, visit…… http://asia.news.yahoo.com/060316/3/2hg1j.html