Cialis Promises China Marital Harmony
March 29, 2007

China: Eli Lilly & Co., The maker of erectile dysfunction drug Cialis, hopes that Chinese couples who might remedy to traditional aphrodisiacs or divorce court to resolve sexual problems will seek marital bliss with its own remedy.

There was marketing campaign for Cialis in the world's most populous country on Thursday with the release of a survey showing that 45 percent of middle-aged Chinese couples had experienced erectile dysfunction problems.This campaign was launched by the U.S. drugmaker

Since only one-third of those couples had thought about seeking treatment, Lilly believes that efforts to boost awareness of the problem would increase sales of Cialis, whose long-lasting effects have given it the nickname "the weekender.

This drug is most effective, it is been said that men are like light bulbs. They can be turned on and off easily. Women are like irons, they need a long time to heat up, but also a long time to cool down," said by psychologist, campaign to educate the public. Cialis has been distributed to 5,000 Chinese pharmacies this month. All of us know its long last effect make it different from rest of ed drugs

"It's a longer window of opportunity," Eli Lilly China President Jorg Ostertag told a news briefing.

About 35 million Chinese men being suffered from some form of erectile dysfunction, Lilly said. Nearly 10 percent of these will eventually look for some sort of treatment, and that is mainly in pharmacies.

Source:
http://www.sciam.com