If
you have watched the ads aired during the Super bowl
matches, then probably you are convinced that
Erectile
Dysfunction is a problem of epidemic proportions.
Cialis has done quite well even though it was the third brand on the market.
In France, Cialis
is widely known and marketed as "le weekend pill"
because its effect can last up to 36 hours. I don't
understand why Cialis doesn't use the "weekend pill"
in its US advertising. It is such a powerful message:
The first drug that lasts all weekend. Who has sex
on Mondays anyway, unless it's your anniversary?
Cialis is quickly gaining market share and in my opinion will become a strong #2 brand to Viagra.
Names matter.
In addition to all the advantages of being first, Viagra also has the advantage of being the best name by far. The Viagra name is a combination of two words "vigorous" and "Niagra" Falls. Not a bad visual considering the use for the drug.
Cialis is probably the weakest name but it benefits from a much stronger position than Levitra. Cialis is gaining user's confidence as more and more person's suffering from ED has found this drug satisfactory compared to Viagra.
